Our Carbon Impact

Here at ActivismImpacts, we strive to minimize our environmental impact both in our daily lives (as team members) and as an organization. Because of that, we are committed to ensuring our website has the smallest carbon impact possible while still providing our audience with a usable and informational experience. According to websitecarbon.com, we are cleaner than 82% of websites tested using this tool. We will list some estimated statistics for our own site down below:

  • 29.83kg of Greenhouse gases produced per year
    • This amount of carbon is absorbed by approximately 2 trees per year.
  • 69kWh of power used per year
    • This amount of power could drive an electric vehicle for about 275 miles (442km)

We have listed down below some of the efforts we are taking as an organization to limit our carbon footprint:

  • Our website host has committed to finish transitioning completely to renewable energy by 2025.
  • Our website is highly SEO optimized and employs an easy-to-understand user experience, which makes it easier for our audience to find what they are looking for. This limits the time they spend browsing for information, which lowers our energy usage and our hosts’ carbon emissions.
  • We limit both the usage and the size of images published on our site in order to lower the data transfer required to load our site, thus lowering our energy requirement.
  • We compress our image files, load them at the correct scale, and minimize CSS usage to change shape and size. This decreases our energy consumption and our load on the server.
  • We use WordPress plugins to minimize server load and clear bloat from our databases.
  • We use AMP (Accelerated Mobile Pages) to strip our site down to a more mobile-friendly version for users on phones and tablets. This allows for mobile users to load the site quicker, and for the server to have fewer files to load for each page on mobile devices. This decreases both the server load and our energy consumption.
  • We cache our site so that the server does not dynamically load every time a new viewer clicks on a page. Instead, a “cached,” or saved, version of the site is shown, updating a few times a day instead of every time someone loads a new page. This decreases both server load and energy consumption.
  • We use a CDN (Content Delivery Network) to allow for content to be loaded from a data center closer to where the user is located, decreasing the distance the files must travel. This speeds up loading times and increases our energy efficiency.

Interested in learning more about climate-related activism? Check out this blog on climate change or this page on how to decrease your climate impact.